A website is a salesperson that never sleeps. Whether it makes money depends far less on how clever it looks and far more on how quickly a stranger understands what you do.
Say what you do in one line
Visitors decide within seconds. The top of your homepage should state the service, the place you serve and the reason to choose you — in plain language, not marketing filler.
Make it fast on mobile data
Most Kenyan traffic arrives on a phone, often on a patchy connection. Compressed images, minimal scripts and server-rendered pages matter more than animations.
- Keep hero images under 200KB
- Load fonts from one source with a display fallback
- Test on 3G, not on office fibre
“Good web design is mostly subtraction. Remove everything that does not help someone contact you.”
One obvious next step
Every page should end with a single clear action: call, WhatsApp or submit an enquiry. Two competing buttons halve your conversions.
Working with Bluepeak
We design and build fast, SEO-friendly business websites. Share your goals and we will propose a structure before writing a line of code.
