A brand lives on business cards, vehicle wraps, T-shirts and roadside banners long before anyone visits your website. Designing only for the screen guarantees disappointment at the printer.
Vector first, always
Logos should be created as vector artwork so they scale from a pen to a billboard without blurring. Ask your designer for the source files, not just a PNG.
- AI, SVG or EPS master files
- High-resolution PNG with transparency
- A single-colour version for embroidery and stamps
Mind the colour mode
Screens use RGB, presses use CMYK. A vivid blue on your monitor can print dull if nobody converted the artwork. Agree on a colour reference early.
“Consistency is what makes a small business look established.”
Build a small brand kit
Two fonts, three colours, clear spacing rules and a logo do-not list are enough to keep every future job consistent.
Working with Bluepeak
We design brand kits and handle printing in-house — banners, business cards, branded apparel and signage from the same artwork.
